Following an initial meeting in 2019, I am delighted to reconnect with Alexandre Beauregard, the Canadian designer behind the eponymous Maison, whose unconventional journey has shaped a truly distinctive creative vision. Our first collaboration takes place during the Geneva Watch Days, as part of an international press event, offering the opportunity to explore his unique world of fine watchmaking and high jewellery.
Beauregard is an independent Maison redefining watchmaking by seamlessly blending Haute Joaillerie with artistic expression. Precious gemstones lie at the heart of its identity, transforming each dial into a poetic composition where colour, light and exceptional craftsmanship interact with fine Swiss watchmaking. Thanks to an outstanding mastery of the lapidary arts, each gemstone is cut, sculpted and hand-assembled in the Montreal's atelier before being paired with Swiss horological excellence. Every timepiece becomes a wearable work of art.
Beauregard speaks to international collectors and enthusiasts seeking rare creations where emotion, exceptional craftsmanship and exclusivity take centre stage.